Toronto Maple Leafs Redesign

Corporate Identity | Myers School of Art | 2021

Description: This project holds a special place as my favorite creation. I was tasked with applying the principles of design to establish purpose, balance, hierarchy, and readability all within a single project. Beyond this, I delved into the realm of making prints that would truly stand out in a crowded space.

Additionally, I developed intricate design systems to cater to a diverse clientele. This journey led me to explore the creation of symbols, logotypes, monograms, and pictograms as logos, with a strong emphasis on the application of these original marks to complete comprehensive identity systems. It was an exhilarating and enriching endeavor that allowed me to push the boundaries of design creativity.