Self Tanning Kit Design

Packaging | Myers School of Art | 2022

Description: In this particular project, my primary focus was on revitalizing the design for the core brand line of a company, encompassing a range of container types. The challenge was to maintain the existing content on the packaging while allowing flexibility for updating the surface graphics. To ensure the design's effectiveness, I conducted extensive research into existing brands, considering elements such as color, form, imagery, and typography within the industry.

For this endeavor, I chose to create my own self-tanning company and tailored the packaging design specifically for self-tanning products. I expanded the product line to include a body and face bronzer, complemented by a glove for application, and bundled them together in a convenient, compact bag. This project aimed to not only enhance the visual appeal of the packaging but also to offer a comprehensive and attractive self-tanning solution to consumers.