Barilla Pasta Design

Packaging | Myers School of Art | 2022

Description: My assignment involved the redesign of a mac & cheese box with a focus on creating a visually captivating and distinct design compared to existing brands. For this project, I opted to reimagine the packaging for Barilla. The challenge was to preserve the existing surface graphics and nutritional information while infusing the packaging with a unique and eye-catching design that sets it apart from other mac & cheese products in the market. The objective was to not only maintain the brand's familiarity but also make it stand out on the shelf and capture the attention of consumers with a fresh, innovative look.