Akronym Menu Redesign

Typography IV | Myers School of Art | 2020

Description: For this project, I was tasked with creating a two-color self-mailer for a company or organization, and I selected Akronym Brewing as the subject. The objective was to thoroughly analyze the content of their menu, distilling the information to emphasize vital details, such as key information, highlights, and new developments.

I then composed a proposal outlining the objectives and rationale for the redesign. The primary goals included establishing visual consistency to reflect the brewery's brand identity, prioritizing important menu details for improved user-friendliness, highlighting new beer releases and events, enhancing overall readability, and creating a clear hierarchy of information. Akronym Brewing's menu offered great potential for a redesign, and these objectives aimed to enhance its visual appeal and customer engagement.