Campaign for Good

Typography III | Myers School of Art | 2020

Description: I was instructed to create and design a campaign that has the intention to help a cause. I was required to design seven individual pieces of work: a poster, three magazine ads, a homepage for a website, at least one takeaway item, and a billboard. Each of these had to relate to and advertise the campaign. The campaign I chose was the Our Goal Is Now campaign. It is for increasing prize money at the FIFA Women’s World Cup. I decided to show a strong tone in my work to represent how powerful and important this campaign is to athletes.